Wig Dealer Lace Wigs Live Up To The Hype

Top WIG

TOP WIG

Wig Dealer

I’ve tried dozens of extensions over the years. Bundles, weaves, clip-ins, and wigs – you name it. But nothing quite changed the game like lace wigs. There’s just something about a middle part bust down that has become a Black girl’s right of passage. If you’re like me, buying hair is a process that begins with trusting the brand I’m ordering from. Wig Dealer is a Black-owned wig brand, created by Monique Allen, that you can trust.

Ordering a lace wig is as easy as tapping a button on TikTok Shop. The high demand for budget-friendly units and ease contributed to a boom in the market. Mass production has led to a decline in the quality of wigs and old-school customer service. The market is flooded with dozens of brands that capitalize on Black dollars but aren’t a part of the culture. For this year’s Melanin Beauty Awards, we recognize how Wig Dealer has built a brand Black women love.

BY Marsha Badger

Wig Dealer Lives Up To The Hair Hype

I’ve tried dozens of extensions over the years. Bundles, weaves, clip-ins, and wigs – you name it. But nothing quite changed the game like lace wigs. There’s just something about a middle part bust down that has become a Black girl’s right of passage. If you’re like me, buying hair is a process that begins with trusting the brand I’m ordering from. Wig Dealer is a Black-owned wig brand, created by Monique Allen, that you can trust.

Ordering a lace wig is as easy as tapping a button on TikTok Shop. The high demand for budget-friendly units and ease contributed to a boom in the market. Mass production has led to a decline in the quality of wigs and old-school customer service. The market is flooded with dozens of brands that capitalize on Black dollars but aren’t a part of the culture. For this year’s Melanin Beauty Awards, we recognize how Wig Dealer has built a brand Black women love.

I discovered Wig Dealer in 2018 through its founder Monique Allen, who would often go viral for her undetectable wigs and installation techniques as a self-taught stylist. She made custom wigs for her clients, including realistic wigs for children with alopecia. Wig Dealer, the brand, continued to grow and now you can see celebrities like Jadya Wayda, JT, Marsai Martin, and more sporting her units.

When I want a bold look, I default to the highly pigmented Color Fix collection, where I can play with metallics and metals to achieve a more sultry look. I use Color Fix metallics as a highlighter, or on my tear duct. I also apply the Sparkler to my tear duct, which makes my eye makeup pop because the colors are so vivid.

Where other brands lack customer service and untrustworthy shipping, Wig Dealer offers next-day delivery (they’re good for it), and a website that is easy to navigate. The models on Wig Dealer look like us, because they are us. Wig Dealer wigs are also super affordable without compromising quality. The construction of the wigs and hair itself puts WigDealer a hair above the rest.